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Dear Reader,
Get a book chapter on Email Marketing Strategy, a white paper on
deliverability, a list of 21 great email resources -- all of it free
-- and more in this issue of The Jennings Report. Happy Spring!
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Publisher's Note: Asking the Right (Email) Questions
Jeanne S. Jennings, The Jennings Report, March 26, 2007
After discussions with some new email marketers over the past
month, I've decided that asking the right questions is half the
battle. Here's a brief rundown of what should -- and shouldn't -- be
keeping you awake at night.
Read the Publisher's Note
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Email Marketing Tools That Are Easier to Use
Jeanette Borzo, The Wall Street Journal's Startup Journal,
March 23,
2007
As I read this article I got very excited. I'm a big fan of Email
Service Providers (ESPs); it just always seems like there are issues
when I try to work with a client that uses an in-house system. But
maybe that's all changing. The WSJ reports that these new software
programs integrate with existing databases and provide basic Web
analytics -- and there's a review of 5 of these new wonders. If
you're in the market for an in-house solution (or having issues with
your ESP), this article is worth reading!
Read the Full Article
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Email Marketing Strategy
Jeanne S. Jennings, A chapter from The Email Marketing Kit
(SitePoint, 2007)
ClickZ called my book "Email-Marketing-in-a-box" -- get a taste
of what they liked so much in this free chapter which provides a
step-by-step approach to developing an email marketing strategy.
Whether you're looking to get into email or looking to boost your
email response rates, you'll find practical guidance for making the
most of the email you send.
Get the Free Chapter on Email Strategy
Learn More and/or Buy The Full Book Now
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Top 21 Email Marketing Information Sources
Mark Brownlow, No Man is an Iland Blog, Email Marketing Reports,
February 26, 2007
I don't know about you, but I'm always looking for information on
email marketing. Mark consistently does a great job of covering the
industry -- and I'd be a huge fan of this list even if I weren't on
it! Check it out -- I'll bet there's at least one source you didn't
know about which will become a "must-read" for you!
Read the Full Blog Entry
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The Content Marketing Manifesto
Larry Chase, Web Digest for Marketers, March 2007
Leave it to Larry -- this is one of the best resources I've seen
regarding online content. He discusses email content by name here and
there, but just about everything he says applies to email, Websites
and any other online presence. Best of all -- it's free. If you're
providing content online, be it for sales, editorial or other
reasons, this will give you some fresh ideas and practical advice to
improve it.
Get the Full Manifesto
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Email Deliverability Checklist
Lyris, February 2007
There's a debate raging about which is more important --
deliverabilty (getting to the inbox) or rendering (having your images
and links arrive intact). My take: both are equally critical to your
email marketing success.
Here's a good white paper on deliverability; it not only tells
you what to do ("Publish an SPF Record") but how to do it, with
simple instructions and links to additional resources to help.
Sign-up to Receive this Free White Paper
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Ecommerce Benchmark Guide 2007
 Marketing Sherpa,
March 2007
If you sell online, this report is for you! It runs over 294
pages and includes more than 200 charts and tables. Looking to
increase visitor-to-buyer conversions? It's in here. Want to lower
the abandon rate on your shopping cart? They'll tell you how. Looking
to perk up your ecommerce email opens and clicks? Here are some tips.
Plus "best of" data from over 30 research organizations.
Learn More and/or Buy the Full Report Now
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The Jennings Report is published by JeanneJennings.com,
2910 Olive Street NW, Washington, DC 20007
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The
Jennings Report
