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Special Preview: The Jennings Report Note: This was posted on the site prior to the March 29, 2002 launch to give potential subscribers a taste for the e-letter. Charges of the Site Brigade March 7, Washington Post Note: Link stopped working in mid-August 2002 and was removed. Leslie Walker's .com column addressing the rise in subscription-based websites is good, but what really thrilled me about this is the table at the end listing a dozen fee-based websites, a description of their content, number of subscribers and pricing structure. Better yet--The Wall Street Journal is NOT the site with the most paying subscribers (surprised? Can you guess which site, according to this table, is?). Projection vs. Reality: A Review of the 2001 E-Business Numbers as Predicted By Leading Researchers January 2002, eMarketer Are you a numbers junkie like I am? Then you'll love this FREE 30-page PDF report, which aggregates estimates and projections from sources that include Jupiter Research, Forrester Research, Goldman Sachs and J.P. Morgan. Topics include Internet Users, Broadband Penetration in the US, Wireless Penetration, B2C E-Commerce Revenues, B2B E-Commerce and Online Advertising. Email Marketing Needs Permission October 2001, Forrester Research Good statistics in this piece; I especially like the retention rate comparison (done over a two year period) between lists that are double opt-in, single opt-in and opt-out. Also stats and commentary on why people cancel e-mail subscriptions and what people are most willing to register for. Warning: the research was done in Europe, but their findings should be equally relevant here. This PDF report is FREE if you register as a guest on the Forrester site. |
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The
Jennings Report
