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| May 23, 2002 Dear Reader, Happy almost Memorial Day! I'm just back from The ClickZ Email Strategies Conference in New York, and so the first item in today's e-letter offers some highlights of the conference. If you missed it, don't worry -- ClickZ announced upcoming conferences in Chicago, San Francisco and London. Also here for you, a link to a new e-mail marketing study done by Quris, an article on the first e-mail message ever sent, and follow-up from the last issue on Senate Bill 630. Enjoy! Table of Contents 1. Highlights: ClickZ Email Strategies Conference Jeanne Jennings 2. Stat Heaven: Permission Email Marketing: The View from the Inbox Quris 3. Trivia: The First Email Message PreText Magazine 4. Legalese: Email Marketing Under UCE Statues DM News 5. Case Study: Non-Profit United Way Profits from Email Marketing eMarketer 6. Follow-up: More on AIM's Document on Appending Opt-in News, DM News 7. Follow-up: Senate Bill 630 Wall Street Journal, Washington Post Content 1. Highlights: ClickZ Email Strategies Conference Jeanne Jennings, The Jennings Report, May 23, 2002 The ClickZ conference in Manhattan earlier this week was packed with people and good ideas for e-mail marketing. Here are some highlights of the sessions I was able to attend; I also spoke on 'Professional Services Email Marketing: Building Sales, Awareness and Branding.' Send me an e-mail (jj@JeanneJennings.com) if you'd like a copy of the presentation. 2. Stat Heaven: Permission Email Marketing: The View from the Inbox Quris, May 15, 2002 What are the recipients of your e-mail efforts thinking? Find out in this report, which tallies the responses of over 1,200 e-mail recipients. No surprises here, really; 70% say they are receiving more e-mail now than they did last year; 74% cite spam as the reason. In addition to these, there are lots of good statistics to support opt-in e-mail vs. opt-out or unsolicited commercial e-mail (great stuff if you are fighting an in-house battle for opt-in). This links to the press release, but at the bottom there's contact information if you want the full 33-page PDF report. There's too much good stuff in here to mention in this brief paragraph; this is an amazing report, filled with charts, graphs and statistics. 3. Trivia: The First Email Message Todd Campbell, PreText Magazine, 1998 I used to open presentations with this question: "When was the first e-mail sent? And for extra credit, who sent it and which city/state was he/she in?" I never ran into anyone who could answer even the first part with confidence, let alone the rest. This article is a quick read which recounts the who, what, when and where of the birth of e-mail. Great cocktail party talk -- okay, well maybe not -- but still a nice story to know if you work in the e-mail marketing realm. By the way, the same person is responsible for the '@' sign in all our e-mail addresses 4. Legalese: Email Marketing Under UCE Statutes Gonzalo E. Mon, DM News, May 15, 2002 Mon, an attorney, provides a plain-language overview of California's unsolicited commercial e-mail (UCE) statute and then goes three steps further. He talks about the court case brought under this statute, reviews how the law was interpreted in this case, and gives us practical guidelines for complying with the law in our e-mail marketing efforts. Well-written, informative, and, best of all, concise and easy to understand. 5. Case Study: Non-Profit United Way Profits from E-Mail Marketing David Berkowitz, eMarketer, May 21, 2002 Note: Link stopped working in mid-August 2002 and was removed. This brief case study provides details and stats on a United Way e-mail marketing campaign conducted in Dallas. It also has a great graph about who Internet users 'Trust.' Hint: non-profits rank near the top with 46% of respondents trusting them 'most of the time;' Large corporations rank toward the bottom with only 29% of the recipients trusting them. Good to look at whether you're a non-profit, a large corporation, or something in- between. 6. Follow-up: More on AIM's Document on Appending There's been a good deal of press following the release of the Association for Interactive Media's Document on Appending. Here are links to what key sources have to say about it: Aiming Low on Privacy: The DMA Email Appending Guidelines To [sic] Soft Rodney Much, Opt-in News, May 16, 2002 Note: Link stopped working in mid-August 2002 and was removed. Controversial Email Append to Get AIM Endorsement Ken Magill, DMNews, May 3, 2002 Blast from the Past: Industry, Anti-Spam Groups Spar Over E-Mail Append Jason Gonzalez, DMNews, August 4, 2000 (note: you need to subscribe to the DMNews archives to read this article) 7. Follow-up: Senate Bill 630, "Can Spam" Act of 2001 This bill was marked up and passed by Committee last week; additions include an exclusion for consumers a company has a 'preexisting relationship' with and an amendment making it illegal to send unsolicited e-mail to an address harvested from another website (Applause! My e-mail addresses that appear on websites are inundated with spam, some of which say 'you are getting this because you opted-in' when I know for a fact that I've never opted-in using those addresses. It's harvesting!) Here are some articles about the bill as amended in committee: Senate Panel Completes Work on Privacy, Spam Legislation Mark Wigfield, The Wall Street Journal, May 17, 2002 (you must be a WSJ online subscriber to read this one) Senate Panel Votes to Can Spam Brian Krebs, Washtech, WashingtonPost.com, May 17, 2002 Note: Link stopped working in mid-August and was removed. Closing That's it for now. We'll publish again on Thursday, June 13. Have a safe and fun Memorial Day Weekend! Jeanne mailto:publisher@jenningsreport.com
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The
Jennings Report
