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| February 13, 2003 Dear Reader, This week's issue is a Valentine's Day special -- short but sweet! We feature two great items on growing your e-mail list as well as coverage of the ClickZ.com awards and an article of interest from the New York Times Sunday Magazine. Best of all, it's all completely non-caloric -- so grab a spoon and dive in... Table of Contents 1. Publisher's Note: Acquisition is Key as Well Jeanne S. Jennings 2. Fourth Quarter Email Blocking and Filtering Report Assurance Systems 3. Building a Quality Email List Opt-in News 4. 2003 ClickZ Marketing Excellence Awards ClickZ.com 5. Tangled Up in Sp*m New York Times Magazine Sponsor  Content 1. Publisher's Note: Acquisition is Key as Well Jeanne S. Jennings Okay, so maybe it's not 'All About Retention' as I stated in my last Publisher's Note. As soon as I committed that thought to paper I signed a client who is focusing resources on growing their list. Here are some commonly overlooked ways to build your house list. 2. Fourth Quarter Email Blocking and Filtering Report Assurance Systems, February 2003 According to this report, more and more legitimate e-mails are being filtered. In addition to an average figure, they provide a high-and-low range as well as information on which ISPs filters are most guilty (have lots of AOL accounts on your list? You'll want to read this). The first page has good data in chart format -- the second is strictly promotional, but worth it for the data.  3. Building a Quality Email List Lynda Partner, Opt-in News, February 6 2003 Another great article on building your house list -- including online and offline methods as well as opt-in best practices. 84% of marketers (including me!) consider the list the most important element of an e-mail campaign. Must reading. 4. 2003 ClickZ Marketing Excellence Awards ClickZ, February 2003 Looking for inspiration? Look no further. ClickZ readers came, saw and judged on things like Best B2B Campaign, Best B2C Campaign, Best Branding Campaign and Best Email Newsletter. They also gave awards for solutions, including Best ASP Email Software and Best Email Service Bureau (take a guess at who won and see if you're right!). 5. Tangled Up in Sp*m James Gleick, New York Times Magazine, February 9 2003 Written from a consumer's, rather than an e-mail professional's, point of view, but still a good read. It touches on what the DMA, FTC and other organizations are doing to address the problem, as well as the pros and cons of filters. A light read for legitimate mailers, but a good reminder of the public's take on (and issues with) e-mail. Closing Thanks for reading! I'm off to sunny Arizona to speak at a conference and then we'll be back in your inbox on Thursday, February 27. Talk to you then! Jeanne publisher@jenningsreport.com |
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The
Jennings Report
