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| March 6, 2003 Dear Reader, Great news--DoubleClick released another of it's trend reports full of statistics, Debbie Weil provides practical advice on publishing an e-mail newsletter with less pain and Jack Aaronson talks about the 'non-e-mail' pieces that can make or break your e-mail initiatives--all here in today's issue. Enjoy! Table of Contents 1. Publisher's Note: Email Marketing is on a Roll Jeanne S. Jennings 2. Stat Heaven: Q4 2002 Email Trend Report DoubleClick 3. The Battle of the Email Coalitions ChannelSeven.com 4. Get Your Email in Shape for 2003 ClickZ.com 5. Email Marketing: More Than Just Email SmallBusinessComputing.com 6. 7 Nitty Gritty Tips to Publish (an e-newsletter) Monthly Debbie Weil, Wordbiz Report Sponsor  Content 1. Publisher's Note: Email Marketing is on a Roll Jeanne S. Jennings Have you noticed? Email Marketing seems to be picking up the past few weeks. I've noticed it in my business. I'm getting more cold calls than I can remember about doing consulting work. And folks I've spoken with up to a year ago are suddenly calling me saying they're ready to move forward. And it's not just me. Many of the copywriters and web designers I work with are swamped as well. I haven't heard of anyone turning away work yet, but it may come to that. So what are people doing? It's all over the board. Many are focused on growing their e-mail lists. Others are revamping existing e-mail newsletters to better meet strategic goals. And, of course, generating leads via e-mail is big. As is enhancing brand awareness. Also, the calls are coming in from both the B2B and the B2C markets. It seems like everyone is wanting to do something with e-mail. So what are you doing? Did you set specific goals for your 2003 e-mail initiatives? Are you taking steps to reach them? How are you doing so far? Drop me a line and let me know what you're looking to do and what has worked. I'll try to include articles in future issues of The Jennings Report to help you and I might (with your permission) mix your comments in with examples from my experience in a future Publisher's Note. 2. Stat Heaven: Q4 2002 Email Trend Report DoubleClick, March 2003 This links to the landing page -- click on the title under 'Featured Trends' to read the 3-page PDF summary Yet another great quarterly report from DoubleClick. They report that while average click-through is down, opens remain consistent. Jumping into the debate on text vs. HTML, they report that HTML performed better for their clients, with stats to back it up. And if you want to know which day of the week has the most e-mails sent (can you guess?), that's here too. Along with lots of other averages and some specific figures on the retail, catalog, online publishing, travel and other industries.  3. The Battle of the Email Coalitions Zachary Rodgers, ChannelSeven.com, February 3 2003 What's going on in the industry? Read this coverage of the various coalitions and groups who are active in e-mail -- some focus on legislative remedies, others on technology. A good primer if you're looking to get involved -- or just want an understanding of what the different groups out there are doing. 4. Get Your Email in Shape for 2003 Joanna Belbey and Karen Gedney, ClickZ.com, January 15 2003 Great advice and practical tips you can put to use today for tightening your subject lines and turbo-charging your text. Optimizing your copy can be one of the most cost-effective ways to boost your bottom line; this article will point you in the right direction. 5. Email Marketing: More Than Just Email Jack Aaronson, SmallBusinessComputing.com, November 18 2002 It's so true. You're focused on the e-mail itself, but the components surrounding your e-mail -- specifically the registration and landing pages -- are often after-thoughts. Here's a great article with lots of questions to ask as you evaluate the effectiveness of these other components, which can make or break your results. 6. E7 Nitty Gritty Tips to Publish (an e-newsletter) Monthly Debbie Weil, Wordbiz Report, March 5 2003 Great down-and-dirty tips for taking the pain out of publishing your e-mail newsletter. When's the best time to plan your next issue? What's an idea file and how can it help you? How do you put together an editorial schedule? It's all here! Closing We'll publish again on Thursday, March 13. Thanks for reading! Jeanne publisher@jenningsreport.com |
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The
Jennings Report
