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| March 27 2003 Dear Reader, This issue we have a great document with 100 e-mail tips, news on how e-mail is being used in the war and a bit on why the paid content trend is important to e-mail. Read on! Table of Contents 1. Publisher's Note: Making the Connection: Paid Online Content and Email Jeanne S. Jennings 2. Paid Email Newsletters: Stopping Forwards ContentBlog 3. DOD aims psy-ops at Iraqi Officers Federal Computer Week 4. Insight Awards, Smart Marketing for a Multi-Channel World DoubleClick 5. 100 Tips, Tricks and Insider Secrets for Successful Permission Email What Counts Sponsor  Content 1. Publisher's Note: Making the Connection: Paid Online Content and Email Jeanne S. Jennings, March 27 2003 A marketing e-mail newsletter that turns into a subscription-based revenue generator. An e-mail newsletter that people pay over $1,000 a year to receive. Sound unbelievable? These are two examples of how paid content and e-mail are converging. Read on to find out how you can take advantage -- and get resources to follow the paid content trends. 2. Paid Email Newsletters: Stopping Forwards Anne Holland, ContentBlog, March 25 2003 The business-to-business print publishing industry has long faced the issue of offices that purchase a single subscription and then xerox and distribute it to numerous readers, rather than buying a subscription for each member of their staff. It's no different in the online realm, but there are more effective ways to address the problem. Read Anne's blog for four ways to protect your copyright -- and your revenues.  3. DOD aims psy-ops at Iraqi officers Matthew French, Federal Computer Week, March 24 2003 Email goes to war -- this gives a whole new meaning to the term 'Email Campaign.' I wonder who's crafting the messages -- and what their open, click-through and response rates are (just joking). An interesting read. 4. Insight Awards: Smart Marketing for a Multi-Channel World DoubleClick, March 2003 What do E-Marcom, Johnson & Johnson and Kraft have in common? They all won awards for their e-mail marketing at DoubleClick's Annual conference earlier this month. Here are samples and some general results (I wish they were more quantitative -- only one winner provides metrics). Two are marketing campaigns and the third is an e-mail newsletter. 5. 100 Tips, Tricks and Insider Secrets for Successful Permission Email What Counts, October 1, 2002 There's a wealth of knowledge in this short PDF document, including 33 steps to a successful e-mail campaign, 12 steps to purchasing a quality e-mail list and examples of what works creatively. They've pulled data from many different sources into a single guide which will help newcomers up the learning curve -- and give those already doing e-mail marketing a brush-up on skills. Highly recommended. Closing Thanks for reading! We'll be back again on Thursday, April 10 with another issue. Thoughts on this issue? Ideas for future issues? Email me and let me know. Best, Jeanne publisher@jenningsreport.com |
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The
Jennings Report
