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| August 14 2003 Dear Reader, Got a minute? Catch up on the world of e-mail marketing! Today's issue features an article on all the hoop-la surrounding AIM, the DMA and a best practices in e-mail marketing document as well as a list of the top B-to-B Web sites and a 'Will they make their goal?' case study where we want your feedback! Dive in! Table of Contents 1. Publisher's Note: Email Hits...Misses...and a Case Study Jeanne S. Jennings 2. The 2003 NetMarketing 100: Best B-TO-B Web Sites BtoB Magazine 3. Counterpoint: PDF Newsletters: Retro or a Smart Move Wordbiz Report 4. Can AIM Survive the DMA? ClickZ 5. Eight Steps to Ward Off Sp*m Complaints Marketing Profs Sponsor  Content 1. Publisher's Note: Email Hits...Misses...and a Case Study Jeanne S. Jennings, August 14 2003 Just back from vacation and looking at things from a consumer...rather than a professional...standpoint. Two examples, one where e-mail hit a home run and the other where it struck out, as well as a case-study-in- the-making as I relate a situation and ask you if they'll make their goal. If there's interest I'll do a follow-up in the next issue with your thoughts. 2. The 2003 NetMarketing 100: Best B-TO-B Web Sites Mary E. Morrison, BtoB Magazine, August 11, 2003 How does your website stack up? Check out this article to see what B-to-B Magazine considers the best-of-the-best in 14 industry categories. In addition to including links to each site they provide a 'score' (you had to have at least 88 of 100 to make the cut) and a brief summary of what made the site a standout. A great reference point for anyone with a website (by the way, can you guess who came in first?). 
3. Counterpoint: PDF Newsletters: Retro or a Smart Move Debbie Weil, Wordbiz Report, August 8 2003 In the last issue I included a piece from Jakob Nielsen that skewered PDFs -- he said they were 'Unfit for Human Consumption.' Here's an interview with Roger Parker who disagrees. I'm still not a fan of PDF -- it's an extra click for the reader and HTML is just more user-friendly. That said, read the interview and make up your own mind. Here's a link to the Jakob Nielsen article in case you missed it last issue. 4. Can AIM Survive the DMA? Rebecca Lieb, ClickZ, August 8 2003 There are actually two reasons to click-through and read this article -- the first is to get a look at a draft of the 'Email Delivery Best Practices' document developed by the Association for Interactive Marketing (AIM). And the second is to read how the Direct Marketing Association (DMA), AIM's parent organization, appears to be muzzling communications from AIM (including stalling the release of this document) because they disagree with them. Click-through for the drama or for the best practices document (which is actually quite good in it's draft form), just be sure to click-through. 5. Eight Steps to Ward Off Sp*m Complaints Raj Khera, Marketing Profs, August 5 2003 These days even legitimate opt-in marketers need to have a strategy to handle sp*m complaints. Raj's article is timely and filled with eight simple things you can do today to help minimize complaints. Rocket science it isn't -- but worth the time it will take to read and implement (I've made a few changes to this newsletter as a result of the article). Closing Happy Start of Football Pre-Season (Unfortunately my team, the Redskins, didn't look so hot in their first pre-season game -- hopefully we can do better on Saturday night against New England)! We'll publish again on Thursday, August 28. Best, Jeanne publisher@jenningsreport.com Phone: 202-365-0423 |
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The
Jennings Report
