January 8 2004

January 8 2004

Dear Reader,

Happy New Year! After a brief hiatus in 4Q'03, we're back with a bang. The new federal legislation on e-mail marketing took effect a week ago and we're providing a quick overview of steps you should take before you mail again. We've also included some additional resources you can take advantage of, including a teleseminar next week and a presentation in Washington, DC the week after. So take a few minutes now to dive in and catch up.

Table of Contents
1. Publisher's Note: Complying with the CAN-SP*M Act -- A 10-Point Checklist for Marketers,
Jeanne S. Jennings
2. Industry Invitations: Upcoming Email Marketing Events
3. How CAN-SP*M May Affect Permission Email Marketers & Publishers MarketingSherpa
4. Lost in the Cyber-Kudzu The Los Angeles Times
5. Interactive's New Year Internet Advertising Report

Content
1. Publisher's Note: Complying with the CAN-SP*M Act -- A 10-Point Checklist for Marketers
Jeanne S. Jennings, January 8 2004

January 1, 2004 marked the beginning of a new year -- and of a new era for e-mail marketers. For the first time ever we have federal regulations to comply with. While there weren't any surprises in the Act, there are things that even the strictest opt-in e-mail marketers will need to do. Here's a 10-point checklist for compliance along with a timeline for future provisions, a link to the full text of the legislation and more.

2. Industry Invitations: Upcoming Email Marketing Events

Teleseminar on CAN-SP*M sponsored by Marketing Sherpa
Hear invited speakers from the FTC, PricewaterhouseCoopers, NetCreations, Affiliate Summit and Marketing Sherpa talk about how the new laws will affect e-mail campaigns, affiliate programs, list rentals, e-mail newsletters and house list database management. Get your questions answered in detail by the experts.

When: Thursday, January 15th -- 1:00 to 3:00 PM ET
Where: Wherever you are -- all you need is access to a telephone
Cost: $199 includes audio CD, transcript and report
RSVP: via the link in the title by January 14

"Using Email Newsletters as a Marketing Tool"
A presentation by Jeanne S. Jennings, publisher of the Jennings Report, ClickZ.com Columnist and Email Strategy Consultant, at the Newsletter & Electronic Publishers Association/DC Chapter luncheon

When: Tuesday, January 20th -- Noon to 2:00 PM
Where: The Channel Inn, 650 Water St. SW, Washington, DC
Cost: $39, includes lunch
RSVP: To DSchwartz@pbimedia.com by January 15; specify your choice of Pot Roast, Shrimp Creole or Fruit Plate for lunch. Click on the link in the title to learn more.

3. How CAN-SP*M May Affect Permission Email Marketers & Publishers Anne Holland, MarketingSherpa, December 23 2003

Along with some specifics, the Act serves up some gray areas for marketers -- unknowns that will be fleshed out as the FTC writes the regulations to back up this legislation. The best piece I’ve read on existing gray areas was published by Anne Holland, the founder of Marketing Sherpa. Anne’s area of expertise is online publishing, so most of her concerns center on that arena. But it’s valuable reading no matter what type of e-mail you’re sending. Check it out!

4. Lost in the Cyber-Kudzu Matthew Heller, The Los Angeles Times, December 21 2003
You may need to register to read this article

An interesting article about what appears to be a 'gray area' e-mail marketer -- very timely in light of the new federal regulations. Read this and make up your own mind, not only about this particular organization but about the future of e-mail marketing. Full disclosure: I spoke with the author and am quoted in the article.

5. Interactive's New Year Zachary Rodgers, Internet Advertising Report, January 5 2004

I was drawn in by the first section on e-mail by Hans-Peter Brondmo, but I kept reading to get an overview of what to expect with regard to rich media, wireless and other emerging marketing technologies. Take a moment and get a quick forecast of what to look for in 2004.

Closing
Thanks for reading! As always, your thoughts and feedback are welcome.

Best,
Jeanne
publisher@jenningsreport.com
Phone: 202-365-0423