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Gmail, Email Newsletter Audits and Developing an Email Newsletter from Scratch
By Jeanne S. Jennings, Publisher and
Consultant
Thoughts on Google's new
e-mail service (I set-up my account!),
improving existing e-mail newsletters
and starting new ones.
Read the full note...
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The Jennings Report Relies on:
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Dear Reader,
We're back after a brief hiatus with some thoughts
on Gmail, a new tool for gathering information on
competitors' websites (and your own!) and two
reports featuring e-mail marketing metrics. Don't miss
out -- take a minute right now and get caught up on
what you may have missed.
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| New Tool: Alexa Toolbar |
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Now this is cool! And I'm finding it a helpful business
tool. For any website you browse you can get:
- traffic rank and levels
- other sites that link to the site
- other sites that visitors to this site browse
I'm using it in my work with clients and for my own
sites; it's a great way to learn about your own sites -
- and your competitors'.
Added bonuses: the toolbar provides a google search
box, a link to Amazon.com (Alexa is owned by
Amazon) and other functions.
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Download the toolbar here |
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| Father of the Internet says Email ID will cure Sp*m |
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Stephanie Olsen, Silicon.com, June 18, 2004
Hold public floggings of sp*mmers as a deterrent? He
was only kidding (sigh), but check out this article to
read what Vint Cerf, one of the original architects of
the Internet, thinks is the key to cleaning up the e-
mail channel.
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Full article |
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| Stat Heaven I: Q1 2004 Email Trend Report |
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DoubleClick, May 2004
I use DoubleClick's quarterly reports almost daily to
gauge my clients' e-mail marketing performance
against the industry at large. Here's the latest --
showing small decreases in average open rates and
click-throughs (to 38.2% and 8.4%, respectfully),
but with improved deliverability.
Very useful, especially with the breakdown by
industry (Financial Services took a strong lead in
click-through rates, up to 11.8%!).
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Look under Featured Trends and click on the 'Q1 2004 Email Trend Report' to open the PDF in your browser |
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| Stat Heaven II: Email Marketing Metrics Guide, 2004 Edition |
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This MarketingSherpa guide is one of my other
favorite resources for benchmarks and general
metrics information. It's stuffed with the kind of
quantitative data that's difficult to find elsewhere. A
great investment for anyone doing e-mail marketing.
Price: $149; PDF version; 100% Money-Back
Guarantee
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Learn More and Order |
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The
Jennings Report
