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Much Ado about Nothing? BugMeNot.com and the Future of Free Website Registration
By Jeanne S. Jennings,
Email Marketing
Consultant
Does your website ask visitors to provide personal
information via registration before they access free
content? Here are two ways visitors are getting
around providing it -- and tips for making your
registration user-friendly so your visitors won't feel
the need to use these tools.
Read the full note...
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The Jennings Report
Relies on:
Jeanne's Upcoming Speaking Engagements
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Dear Reader,
Just for you: news of a storm brewing for free
content sites using registration, new information on
Gmail and a dire prediction about the future of e-
mail, plus tips on e-mail deliverability, effectiveness
and the (new) best days to send. Dive in!
Best,
Jeanne
P.S. I'm speaking to The Kansas City Direct Marketing
Association on September 14th. I hope you'll join us
if you're in the area; let me know and maybe we can
meet for coffee before or after.
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| The End of Email |
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Mark Hall, ComputerWorld, July 19, 2004
You heard it here first. Hall is predicting the downfall
of e-mail as a communications channel entirely. I
can't say I agree with his conclusion, but the points
he makes along the way are good ones and confirm
that the industry as well as the medium is at a
crossroads.
Many more reasons to go explicit opt-in, even though
CAN-SPAM doesn't require it.
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Read the full piece |
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| 2004 Email Subscription Spam Risk Audit |
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Arial Software, July 2004
What percentage of organizations would you guess
are adhering to standards and best practices with
their e-mail newsletter initiatives? 75%? 50%? 25%?
10%?
According to this report, based on
1,057 e-mail newsletters monitored, it's in the single
digits. They lay out the criteria (a good refresher)
and then name names about who's doing it right --
and who's not.
This FREE 9-page PDF is a good read for anyone
publishing an e-mail newsletter.
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View the Full Report |
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| Ensure Email Deliverability |
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Karen J. Bannan, BtoBOnline, July 19, 2004
Deliverability is a hot button for e-mail marketers, but
there aren't a lot of do-it-yourself (or "DIY," to quote
Peter Gabriel) guides out there to help. Here's
one.
It
includes eight ways you can help your e-mail get
through, with the detail you need to DIY. Read it
now; print it out and save it as a reference for later.
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Read the full article |
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| Company Plugs RSS as Alternate to Email Marketing |
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Dennis Callaghan, eWeek, July 2, 2004
Are you using RSS yet? I must admit -- I'm not. But
here's another article suggesting it can do e-mail one-
better. Worth a read.
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Read the full article... |
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| Beef Up Your Email Effectiveness |
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Christopher Saunder, ECommerce Guide, July 13,
2004
Rocket Science? No. But solid advice and tips about
using e-mail to acquire new customers, promote
sales and retain your existing client base. A good
refresher on list segmentation, copy content, offline
and online acquisition of e-mail addresses and
permission.
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Read the full story |
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| Are You Ready for Gmail? |
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Dave Chase, iMedia, July 21, 2004
You know about the third-party ads, but did you
realize that Gmail could have an adverse effect on
your open rates? And that users need to take action
to see images? Here's a good overview of what's
known to date about Gmail -- and how it may effect
your e-mail marketing.
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Get the scoop |
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| Stat Heaven: New Email Stats Reveal Monday is Best Day to Send Campaigns |
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MarketingSherpa, July 22, 2004
Highest open rate? Saturday with 38.2%.
Highest click-through rates? Mondays with
5.9%.
Lowest Unsubscribe rates? Mondays and
Thursdays at 0.1% each.
Testing to
be sure these 'blanket' recommendations hold true for
your audience? Priceless.
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Get the full exclusive report |
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The
Jennings Report
