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Upcoming Speaking Engagements
I'll be attending
The B2B Lead Generation
Summit, sponsored by Marketing Sherpa,
October 18-19, 2004
in Washington, DC
I'll be talking to The Work Place Initiative Group
about Using Email to Grow Your Business, March 9,
2005
in Northern Virginia
I'll be speaking at the Direct Marketing Association of
Washington's Annual Conference, May 4-5, 2005
in Washington, DC
I'll be speaking at the Vermont-New Hampshire Direct
Marketing Group Annual Convention, May 4-6, 2005
in Killington, Vermont
Looking for a Speaker?
Contact
Me.
View Past Speaking Engagements
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The Jennings Report
Relies on:
Recent Articles by Jeanne
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Dear Reader,
There are a lot of great things coming down the road
for e-mail marketing professionals -- Sender ID,
behavior data for segmentation and the new Web
Analytics+Email Tracking Solutions will help make
your initiatives more effective. Read on to learn more
about these, as well as get new tips on e-mail
marketing from Peppers & Rogers and Seth Godin.
Best,
Jeanne
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| Publisher's Note: New Web Analytics+Email Solutions |
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Jeanne Jennings, October 13, 2004
Have you seen the new generation of Web
Analytics+Email Solutions? I have and I'm impressed.
Learn more about them in this issue's Publishers
Note. Also in my note: Direct Mail vs. Email and
Seth Godin on Email.
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Read the full note |
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| Upcoming Event: Business to Business Lead Generation Summit |
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MarketingSherpa
Washington, DC, October 18-19, 2004
San Francisco, November 18-19, 2004
If you're in the B2B world doing lead generation, you'll
want to join me at this high-level conference taking
place later this month in Washington, DC.
Many of the speakers are names you know, including
Fredrick Marckini from iProspect, Nick Copley of
Bitpipe, Anne Holland of MarketingSherpa and Chris
Baggot of Exact Target. On the agenda are search
marketing, direct mail, e-mail, telemarketing, trade
shows, webinars, print ads and web sites.
Added Benefit: the attendees list is a networking
nirvana of the B2B world, including Accenture, Bowne
& Co., Eastman Kodak, Forrester Research,
PostNewsweek Tech Media...well, I could go on but
you get the idea. If you're in B2B, this is the place to
be.
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Learn More and Reserve Your Space Today |
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| Email Marketing as a Relationship Strategy: The Four Steps to High Impact Email Marketing |
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Peppers & Rogers Group with RightNow
Technologies, October 2004
This 12-page PDF takes a high-level view of e-mail
marketing and its role in the customer relationship
management process. It's a great way to 'grow' your
vision of what e-mail marketing can do for your
organization. The report also has tons of data points,
things like e-mail advertising spending over the past
few years (estimated to be $300 million in 2005).
It also has some basics, including a brief review of
CAN-SPAM requirements, a glossary of terms and a
list of additional resources for e-mail marketers.
Worth a read.
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Get Your Own Copy of This Free White Paper |
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| Improve Email Campaigns With Behavioral Data |
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David Daniels, ClickZ.com, October 11, 2004
I love this article from the 'Smarter Marketing'
category. David reports that just 22% of companies
surveryed are using clickstream data to improve their
targetting and segmentation. If you're not one of
them, this is a great way to get up to speed.
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Read the full article |
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| Sender ID Framework at a Glance |
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Microsoft, September 30, 2004
Sender ID is moving forward, despite some reports of
its demise. This brief provides an overview of what
it is and how it will counter spoofing -- and help
control the phishing epidemic.
There are also links to a section for IT professionals,
as well as link to some consumer safeguards. A good
read for anyone who wants to better understand
Sender ID, especially those who are sending their
own e-mail and will need to take action to comply.
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Get the full brief |
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The
Jennings Report
