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The Jennings
Report |
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Dear Jeanne,
Do you have a love/hate with pop-ups? Wonder
if your landing pages could be improved?
Want to know what's ahead for e-mail? We've
got articles covering these and other
pressing topics in this issue. Dive in!
Best,
Jeanne |
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To Pop-Up or Not
to Pop-Up, That is the Question |
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Douglas K. van Duyne,
E-Commerce Times, February 11, 2005
Personally, I'm not a fan of pop-ups. But in
testing with multiple clients I've found
that pop-ups are the most effective way to
drive Web site visitors to your e-mail
sign-up page. So we use them. Here's a great
article on pop-ups, pop-up blockers and when
and how to use pop-ups responsibly.
Read the full article |
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New
Deliverability Challenges Ahead |
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Jordan Cohen, DMNews,
February 9, 2005
If you're like most e-mail marketers,
deliverability is what's now keeping you up
at night. This article covers CAN-SPAM one
year later, with statistics and predictions.
I'm not sure how cloudy his crystal ball is,
but well worth a read to get on person's
vision of the future.
Read the full text |
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Welcome
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Bill McCloskey,
emailInsider, February 16, 2005
How would your e-mail program stand up? Bill
outlines the results of his attempt to
sign-up for e-mail from 246 different
brands. Welcome letters? Sometimes. Double
opt-in? Rarely. In many cases the brand
didn't even have it's own e-mail program --
he was added to the parent company's list
promoting all their brands.
Needless to say, not the way to use e-mail
effectively. A good read -- and then you'll
run to make sure your program is in better
shape than most of these.
Check it out |
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Landing Page
Handbook |
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MarketingSherpa, February 2005
Another great report from MarketingSherpa.
This one has practical advice on raising
conversions by optimizing the data and
design of your landing page.
You get:
> 59 samples from real-life campaigns
> 13 heatmaps, showing you how eyes see
landing pages
> 190 pages of actionable information,
including 16 tables and charts
Bonus! Jennings Report subscribers save $50
by ordering before February 28, 2005
Learn more |
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The
Jennings Report
