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Dear Reader,
Just when you were getting used to Web 2.0, along comes Web 3.0
-- read all about it here. Also -- benchmarks for non-profit e-mail
efforts and learnings about Google ranking. Take a minute now to
catch up on e-mail and online marketing stories of the day in this
issue of The Jennings Report.
Best, Jeanne
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A Break, A Book and Blogs
Jeanne S. Jennings, November 14, 2006
It's good to be back after a break. Learn a little about what
I've been doing for clients and a new book that I've written and tell
me about your favorite e-mail and online marketing blogs.
Read the Full Publisher's Note
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What Exactly is Web 2.0?
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Richard Karpinski, BtoB, November 13, 2006
It's been around as a buzz word for a while now, but this article
is the best overview I've seen on what Web 2.0 really is. Read it to
get a primer on what your company is doing right -- and what they
should be doing more of -- to take full advantage.
Read the Full Story
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Entrepreneurs See a Web Guided by Common Sense
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John Markoff, The New York Times, November 12, 2006
From Web 2.0 to Web 3.0 -- get the scoop on what experts are
predicting is the next generation of the Internet. This "semantic
Web" will rely heavily on artificial intelligence to answer
questions, instead of just providing links. (Note: you'll need to
register -- it's free -- to read the full story)
Read the Full Story
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For Ted Leonsis, a Quest to Find Himself Faster Online
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Sara Kehaulani Goo, Washington Post, November 13, 2006
Even if you don't know who Ted Leonsis is (AOL Executive and
Owner of The Washington Capitals, my hometown hockey team), you'll
enjoy sharing his "learnings" about how Google ranks pages. Also
interesting -- he started a blog to help mold/control his reputation
on the Web...something a lot of companies, large and small, might
benefit from. (Note: you'll need to register -- it's free -- to read
the full story)
Read the Full Story
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ENonprofit Benchmarks Study
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M+R Strategic Services and Advocacy Institute, 2006
Long time readers know that I love benchmarks -- here's a free
study that focuses specifically on non-profits. Key categories
include e-mail, fundraising and advocacy. It features a small group
of very large non-profits, so factor that in if you end up using
these in projections, but all-in-all it's a good jumping off point.
Get the Full Report
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The
Jennings Report
