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Dear Reader,
Have you watched Bud.TV online? Heard about a new email book
that's getting great reviews? Seen the latest on preview pane use and
image blocking? If not, take a minute right now to scan this
newsletter and get up to date on all things email.
Cheers!
Jeanne
Publisher@JenningsReport.com
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Publisher's Note: Lessons Learned About Email Marketing
Who would have thought that writing a book about something you know
inside and out would teach you new things about the topic? Here are
five things that writing my book taught me -- and can teach you --
about email marketing.
Read the Publisher's Note
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The Email Marketing Kit: The Ultimate Email Marketer's Bible
Written by Jeanne S. Jennings
Published by SitePoint Pty. Ltd.
Now Available!
Everything you need to build or enhance your email marketing
program. Early reviews are good: "easily the most comprehensive, well
thought out and practical guide to email marketing I've ever come
across" (David Greiner -- Campaign Monitor).
Learn More / Buy from SitePoint Now
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7 Email Strategies for 2007
SubscriberMail, January 2007
Every once in a while it's good to refocus your email efforts on
what really matters. This brief report not only provides priorities
for 2007, like segmentation and testing, but also guidelines for
actually making it happen (ways to segment, six steps for testing
success). It's a great resource for new or experienced email
marketers -- and it's free.
Get the Full Report
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New MarketingSherpa Study Data: One Out of Four Consumers Uses
Preview Panes; 59% Block Email Images
MarketingSherpa, February 16, 2007
This new study covers two of my hot-button issues: the important
of the preview pane and of designing your email so that it is
effective even if images are blocked. For my take, read my two-part
ClickZ column;
this study confirms my recommendations and provides even more
urgency for getting them implemented.
Get the Study Results
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2007 National Salary Guide: Direct and Interactive Marketing
Crandall Associates, February 2007
I don't know about you but I am always up for learning how much
others in my industry are earning. It's great to have benchmarks and
this new survey is chock full of numbers. It's free if you're willing
to register with this headhunting firm (never a bad idea to get on
their radar if your dream job comes across their desk) or you can buy
it for $75.
Learn More
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BrewTube
Lorne Manly, NY Times Magazine, February 4, 2007
If you had a $30 million online marketing budget, how would you
spend it? If you're Anheuser-Busch the answer to that question is
Bud.TV, their new online
entertainment network. I found this fascinating to read about and I
think you will to, even if I'm a bit skeptical (but then again, I'm
not in their target demographic).
Read the Full Story
(Requires free registration)
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The Jennings Report is published by JeanneJennings.com,
2910 Olive Street NW, Washington, DC 20007 |
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The
Jennings Report
