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Archives 2002
By Issue Date
Tables of Contents 2002
December 12 2002
1. Publisher's Note Jeanne S. Jennings
2. Featured Resource:
Buyers Guide for Email Broadcast Services
Marketing Sherpa
3. CPA or CPM: What's the Better ROI? DM News
4. Q3 Email Trend Report DoubleClick
5. Email Click-Throughs Climb in Q3 eMarketer
6. Getting Past the Spam Filters, Part I Web Marketing Today
November 25 2002
1. Publisher's Note Jeanne S. Jennings
2. Test Results Show 4% Mail Filtered, Possibly More Email Sherpa
3. Poll: How big an issue are Spam Filters?
4. Last Issue's Poll: Do You Measure Your Email Marketing
Efforts?
5. The Broken Link: What Do Recipients Really
See? silverPOP
6. Break Through Clutter: Get Your Email Read BtoBOnline
7. How to Grow Your Email List
MarketingProfs.com
October 24 2002
1. Publisher's Note
Jeanne S. Jennings
2. Building
Brand Loyalty With Email Quris
3. Origin of
the Term 'Spam' to Mean Net Abuse
Templetons.com
4. Avoid the
Spam Filter Trap Assurance Systems
5. Direct Marketers
Endorse Anti-Spam Laws ZDNet News
6. Poll: Do you Support the Concept of
Regulating Email at the Federal Level?
7. Last Issue's Poll: Does Your Organization
Publish An Email Newsletter?
8. 2002 Consumer Email Study
DoubleClick
9. Viral Marketing, Email Style (Part 2)
MarketingProfs.com
10. Behind the Scenes: What Works and What
Needs Work ClickZ.com
October
10 2002
1. Publisher's Note Jeanne S. Jennings
2. Avoiding Spam Complaints
Opt-in News
3. Viral Marketing WebAd.vantage Marketing Tip
4. Email Newsletters Pick Up Where Websites Leave Off Jakob Nielsen's Alertbox
5. Poll: Does your
Organization Publish an Email Newsletter?
6. Serial Storytelling: Email Marketing's
Missing Link MarketingProfs.com
September 26 2002
1. Publisher's Note Jeanne S. Jennings
2. CLIP & SAVE Guide to Avoiding Spam Filters
WordBiz Report
3. Transforming Internet Newsletters into Marketing and
Sales Machines MarketingProfs.com
4. Stat Heaven: Q2 Email Trend Report DoubleClick
5. Sifting through Spam and E-Mail Marketing eMarketer
September 12 2002
1. Quotable:
Weblogs as a Marketing Tool
Tim Bray
2. Publisher's Note
Jeanne S. Jennings
3.
Why I'm Moving to Double Opt-in
Subscriptions Dr. Ralph
F. Wilson
4.
Proposed Opt-in Law Could Cripple
Direct Marketing in Mexico
The DMA
5. Upcoming Industry Events
in Philadelphia and
Washington, DC
6.
Consumer Groups Unite in Call for New
FTC Spam Rules DMNews
7.
Jakob Nielsen on Internet Advertising &
Usability avant|marketer
8.
But Officer, We Don't Do Spam...
E-Tales/Inbox Interactive
9.
Customers Blame Spam on Filched Lists
CNET News.com
August 22 2002
1. Getting the Most From Email Names DM News
2. Counterpoint One:
OPA Responds to My Picky Questions
on e-Sub Report ContentBiz [Blog]
3. Counterpoint Two: Lies, Damn Lies and Statistics ClickZ.com
4. Email Format: Which Way to Go? eMarketer
5.
Is the Line Between E-Marketing and Spam
Fine, Fuzzy
or Gone? The Wall Street Journal Online
August 8 2002
1.
Email Does Branding Right
eMarketer
2.
In
Email Marketing, Consumers Weed Out the Weakest Links
Knowledge@Wharton
3.
A
'Safe' Way to Build Up E-Zine Lists DM
News
4.
Delighted to Receive Your Ad! ClickZ
5.
Paid Online
Content Grows 155% to $300 Million in Q1 2002
Online Publishers Association
July 25 2002
1.
More Politicians Embrace Email As Campaign Season
Heats Up The Wall Street Journal
Online
2.
Rewriting DM Rules for the Web
DM News
3.
Top 5 Ways Newsletters Help Tech Companies
MarketingProfs.com
4.
The Email Marketing Handbook, Volume II
Socketware
5.
E-letters: Publishers Need to Get On Board
min's b2b
6.
Do Skinnier Email Notes Get Better Results?
SherpaBlog
July 11 2002
1.
Need Leads? Put Your Site to Work
ClickZ.com
2.
AdMarketing List of Marketing Newsletters
Netpreneur
3.
Broadcast Emailer Alert -- Your Message Links Expire
in Hotmail in Just Five Minutes
EmailSherpa.com
4. Is Email Marketing in Trouble?
4A. Point:
E-Mail, Online Advertisements Just
Don't Click With Viewers
The Wall
Street Journal
4B. Counterpoint:
How's This for a Response?
ClickZ.com
5.
The Five Most Important Words in Email Marketing
MarketingProfs.com
6. Deep Links Illegal?
6A.
What's New!
NewsBooster.com
6B.
Deep Linking is Good Linking
Jakob Nielson's Alertbox
6C.
Deep Linking Lunacy
SearchDay
June 27 2002
1.
NetCreations' Rosalind Resnick on Permission Email
avant|marketer
2. E-letters 101:
Beyond Content: 8 Other
Things That Belong in Your Email Newsletter
MarketingProfs.com
3. E-letters 102:
Measure the Success of Your
E-Newsletter ClickZ.com
4.
Survey of Email Marketing Programs
Web Commerce Today
5.
3 of 4 Recipients Feel Appending is Unethical
Opt-in News
6. Stat Heaven:
Email Industry Research and
Trends Association for Interactive
Marketing
June 13 2002
1.
Ubiquitous Ads Devalue
All Messages
New York Times
2. Email Metrics:
Measuring ROI is all about
following the right numbers
BtoB
3. Viral Marketing:
Elementary School Class
Launches Campaign
GotMarketing
4. Cost-Effective E-marketing:
Tips from the
Experts Direct Marketing
Association
5. Stat Heaven:
2002 Email Marketing
Benchmarking Study
e-Dialog
May 23 2002
1. Highlights:
ClickZ Email Strategies Conference
Jeanne Jennings
2. Stat Heaven:
Permission Email Marketing: The
View from the Inbox Quris
3. Trivia:
The First Email Message
PreText Magazine
4. Legalese:
Email Marketing Under UCE
Statues DM News
5. Cast Study:
Non-Profit United Way Profits
from Email Marketing
eMarketer
6. Follow-up:
More on AIM's Document on
Appending Opt-in News, DM News
7. Follow-up:
Senate Bill 630
Wall Street Journal, Washington Post
May 9 2002
1.
E-marketing: The Myths of Control Groups
Quris
2. Reader Recommendation:
37 Email Tips Every Marketer
Should Read Before Pressing Send
TargetX
3.
Email Address Appending Best Practices for Marketers (draft)
The Association for Interactive
Marketing
4. Strange-but-True:
Spam Radio is on the Air
5. Legalese 1:
Advertising by Fax and
Email: What Publishers Should Know About Electronic Marketing
Law
Marketing Sherpa
6. Legalese 2:
Burns Says Spam Bill Headed to
Floor Thomas
7.
Netpreneur's Email Marketing Products Guide
Morino Institute
April 25 2002
1.
Chocolate's a Winner for BTB Campaign
iMarketing News
2.
Yahoodwinked
ClickZ.com
3.
More Internet Users Signing Up for Microsoft Passport,
but Mostly to Get Other Offerings
Gartner
4. Follow-Up:
E-tracks.com Email
Litigation Opt-in News
5.
Does Your Email Newsletter Have a Content Formula?
ClickZ.com
6.
Are You an Email Marketing Miner or Manager?
MarketingProfs.com
7. Stat Heaven:
Results of Poll of Canadian
Internet Users Ipsos-Reid
8.
The Distinction Between Relationship and Permission
User Relationship Journal
9. Rest in Peace:
iMarketing News Shuts Down
BtoB Online
April 11 2002
1. How Microsoft Nurtured Sales Leads to Sell More $100,000
Software Accounts B2BMarketingBiz
2. Campaign Reform Could Boost Email
iMarketing News
3. Seeking Profits, Internet Companies Alter Privacy Policy
The New York Times
4.
Spam-I-Am: State Spam Laws Rarely Enforced
The Los Angeles Times
5.
Blending Email with
Direct Mail gets Higher Responses AMR says
Internet
Retailer
6. Blast from the Past:
Open Rates Deserve Far More Respect than they Get
iMarketing News
7.
Stat Heaven: 2002
Email Marketing Study: "The Year 2001 in Review"
Opt-in News
March 29 2002
1. Bumpy Road From Free to
Fee: Paid Online Content Revenues To $5.8 Billion by 2006
Jupiter Media
Metrix
2. Protecting the Users
Mailbox
Jakob Nielsen's Alertbox
3. Blast from the Past: Mailing List Usability
Jakob Nielsen's Alertbox
4. New DMA Report Finds Online
Marketers Responding to Consumer Privacy Issues
Direct Marketing
Association
5. Point: Email Savings
Threaten a $196.8 Billion Dollar Direct Mail Market
Gartner|G2
6. Point: Record Email
Usage Signals Last Post for Letters; Email Overtakes Letters Sent and
Received
from UK Homes NetValue
7. Counterpoint: Email vs.
DM is like Apples and Oranges iMarketing News
March 14 2002
Note:
This was posted on the site prior to the March 29, 2002 launch to give
potential subscribers a taste for the e-letter.
1. Charges of the Site Brigade
March 7, Washington Post
2. Projection vs.
Reality: A Review of the 2001 E-Business Numbers as Predicted By Leading
Researchers
January 2002, eMarketer
3. Email
Marketing Needs Permission
October 2001, Forrester Research
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The
Jennings Report
