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Archives 2003
By Issue Date
Tables of Contents 2003
September 11
2003
1. Publisher's Note:
"Blog, blog, blog" and Other Thoughts from my Email
World
Jeanne S. Jennings
2. How I Sold
My Company for $111 Million BusinessWeek online
3. Stat Heaven 1:
Email Marketers Missing the Mark
BtoB
4. Stat Heaven 2:
Q2 2003 Email Trend Report
DoubleClick
5. Stat Heaven 3:
2003 Email Metrics Survey: 2,327 Marketers Report
Opens & Clicks
Still Strong Despite Sp*m MarketingSherpa
6. A Really
Simple Content Solution? ClickZ.com
7. Weather.com
Turns Email Registrations Into Advertiser Leads
DM News
August 26 2003
1. Publisher's Note: Thoughts on RSS, Blogs and Other 'Hot New
Technologies'
Jeanne S. Jennings
2. Can RSS Save the Day? Email Tidbits
3. RSS Resource Lockergnome
4. RSS Newsletter Announcement Surfnetkids.com
5. 5 Key Questions (You've Been Dying) To Ask About Business Blogs Marketing Profs
6. ReadMe 1st: RSS Technology Attracts Online Publishers, Marketers Technology Marketing
7. Making an RSS Feed SearchEngineWatch.com
8. Syndicating Your Web Site's Content with RSS 4GuysFromRolla.com
August 14 2003
1. Publisher's Note: Email Hits...Misses...and a Case Study Jeanne S. Jennings
2. The 2003 NetMarketing 100: Best B-TO-B Web Sites BtoB Magazine
3. Counterpoint: PDF Newsletters: Retro or a Smart Move Wordbiz Report
4. Can AIM Survive the DMA? ClickZ
5. Eight Steps to Ward Off Sp*m Complaints Marketing Profs
July
24 2003
1. Publisher's Note: The FCC Mandates Opt-in...for Fax Marketing Jeanne S. Jennings
2. PDF: Unfit for Human Consumption Jakob Nielsen's Alertbox
3. Trend Central: Email Marketing Trends 2003 Arial Software
4. Effective Email Creative Strategy Target Marketing
5. Email Delivery Summit Notes: Warring Camps Reach Peace Accord
& Start Solving Sp*m
and Over-Filtering Marketing Sherpa's
Email Sherpa
6. Stat Heaven: Q1 2003 Email Trend Report DoubleClick
July
10 2003
1. Publisher's Note: When 'Perfect' Gets in the Way of 'Good Enough' Jeanne S. Jennings
2. Email Marketing Tune-up Subscriber Mail
3. How Red Hat has Kept its Email Newsletter Open Rates Higher than Average for Four Years in a Row
Marketing Sherpa's Email Sherpa
4. Consent and Solicitation: Not Just a Federal Issue The Smart Marketing Report
5. The Only Way to Can the Sp*m BusinessWeekOnline
6. Stat Heaven: Survey of Email Format Preferences and Programs Web Marketing Today
May
27 2003
1. Publisher's Note: ClickZ
Conference Overview Jeanne S. Jennings
2. How to code HTML e-mail
newsletters ReachCustomersOnline.com
3. It's Gonna Cost Ya Direct
4. Survey -- 729 B2B Marketers Reveal 2003 Results & Plans: Email & PR are Winners;
Rented
Lists Lose B2BMarketingBiz, Marketing Sherpa
5. Committee Chairmen Sponsor Anti-Sp*m Bill Washington Post
6. B2C Marketing: Are you effectively managing your
most valuable assets? The DMA
May
8 2003
1. Learning to Market through Sp*m iMediaConnection
2. Emailing Teens and Tweens: Pitfalls and Opportunities ClickZ.com
3. The Anti-Sp*m Battle is Joined and Permission Emailers are Caught in the Crossfire:
7 Tips to Help Marketing Sherpa's Email Sherpa
4. From Suspects to Prospects: Solve the Mystery of Qualifying Leads MarketingProfs.com
5. Worldata Index: Email List Prices Fall DM News/Worldata
6. Exeunt Email List Rental Media Post
7. DMA Study Finds 1% Email Response Rate BtoB
March 27 2003
1. Publisher's Note: Making
the Connection: Paid Online Content and Email
Jeanne S. Jennings
2. Paid Email Newsletters: Stopping
Forwards ContentBlog
3. DOD aims psy-ops at Iraqi Officers Federal Computer
Week
4. Insight Awards, Smart Marketing for a Multi-Channel World DoubleClick
5. 100 Tips, Tricks and Insider Secrets for Successful Permission Email What Counts
March 13 2003
1. Publisher's Note: What's The Point? Jeanne S. Jennings
2. Cost to Business Escalates: Bulk Email Threatens
Communications Arteries
The Washington Post
3. Why Readers Prefer Text or HTML MarketingProfs.com
4. Cut Online Ad Costs by 90% & Raise Sales -- 5 Tips for
Search Marketing marketingsherpa.com
5. Questions to Ask a Vendor in a Request for Proposal InsideDirectMail
March 6 2003
1. Publisher's Note: Email Marketing is on a
Roll Jeanne S. Jennings
2. Stat Heaven: Q4 2002 Email Trend Report DoubleClick
3. The Battle of the Email Coalitions ChannelSeven.com
4. Get Your Email in Shape for 2003 ClickZ.com
5. Email Marketing: More Than Just Email SmallBusinessComputing.com
6. 7 Nitty Gritty Tips to Publish (an e-newsletter) Monthly Debbie Weil, Wordbiz Report
February 13 2003
1. Publisher's Note: Acquisition is Key as Well Jeanne S. Jennings
2. Fourth Quarter Email Blocking and Filtering Report Assurance Systems
3. Building a Quality Email List Opt-in News
4. 2003 ClickZ Marketing Excellence Awards ClickZ.com
5. Tangled Up in Sp*m New York Times Magazine
January
23 2003
1. Publisher's Note: It's All About Retention Jeanne S. Jennings
2. Featured Resource: Turning Clicks into Customers Wordbiz.com
3. Putting Personality Into Your E-Newsletter MarketingProfs.com
4. Blast from the Past: Increase Your Click-through Rate by 50%? ClickZ.com
5. 50 Ways to Grow Your Email Marketing Database TargetX
6. Email Promo Teams Beer, Bunnies and The Super Bowl DM News
7. Below the Beltway: Spam Filters Washington Post
January 9 2003
1. Publisher's Note: It's Just
Email... Jeanne S. Jennings
2. Featured Resource: Best Practices in Marketing with
Email Newsletters Marketing Sherpa
3. Making Email Acquisition Succeed DM News
4. Email Metrics for Marketers 101 Email Sherpa
5. Stat Heaven: Holidays online -- 2002: Email Grows as a
Seasonal Fixture and E-shopping Advances
Pew Internet & American Life
6. Guidelines for Obtaining and Using Email Lists Interactive Advertising Bureau
Special Section: Email's Evil Twin
7. Don't Be An Accidental Spammer Opt-in News
8. Indiana Lawmaker Targets Spam DM News
9. Spam Spike During Holidays Brightmail
10. Congress to Take on Spam, Copyright CNET News.com
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The
Jennings Report
