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Archives 2004

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By Issue Date

Tables of Contents (through 1Q 2004)
March 17 2004
1. Publisher's Note: Highlights of the DoubleClick Insight 2004 Conference
Jeanne S. Jennings
2. Ongoing Sp*m Concerns Hamper E-Marketing Efforts BtoBOnline
3. Stat Heaven: Q4 2003 Benchmark Report Reveals Improved Delivery and Performance Across Vertical Email Campaigns Bigfoot Interactive
4. Industry Invitations: Marketing with Email Newsletters NEPA with Jeanne S. Jennings
5. Can a New Desktop Application Replace Email Newsletters? MarketingSherpa
6. Stat Heaven 2: Q4 2003 Email Trend Report DoubleClick

February 26 2004
1. Publisher's Note: Why are Some Email Newsletters so Bad? Jeanne S. Jennings
2. Looking for the Patterns Email Insider/MediaPost.com
3. Creating--or Compiling--the Right E-Newsletter Content BtoB's E-Mail Marketer Insight
4. Industry Invitations: Insight 2004: Growth through Customer Knowledge DoubleClick
5. Stat Heaven: Building High Response Email Harte-Hanks

February 18 2004
1. Publisher's Note: Moving a Print Publication to Email Delivery Jeanne S. Jennings
2. Online Survey on Sp*m Trans Atlantic Consumer Dialogue
3. Targeted Email Newsletters Show Continued Strength Jakob Nielsen's Alertbox
4. Sender Line More Important Than Subject Line ClickZ.com
5. We're Just Daring You To Get This Newsletter Email Insider
6. P&G Marketing Chief Critiques The Advertising Industry AdAge.com

January 22 2004
1. Publisher's Note: The Biggest Challenges Facing Email Marketers Today Jeanne S. Jennings
2. Update Memo: CAN-SP*M Good News & Bad, Bad, Bad, Bad News MarketingSherpa
3. Enterprise Email: Managing Risks and Liabilities: Avoiding Common Pitfalls under the Federal CAN-SP*M Act
ExactTarget and Ice Miller
4. The CAN-SP*M Act of 2003: What to Look For, What to Look OUT For The Direct Marketing Association
5. Opt-Outs, Sp*m and the DMA DM News

January 8 2004
1. Publisher's Note: Complying with the CAN-SP*M Act -- A 10-Point Checklist for Marketers,
Jeanne S. Jennings
2. Industry Invitations: Upcoming Email Marketing Events
3. How CAN-SP*M May Affect Permission Email Marketers & Publishers MarketingSherpa
4. Lost in the Cyber-Kudzu The Los Angeles Times
5. Interactive's New Year Internet Advertising Report